A new London eyewear brand is shaking up the industry with stylish frames that don't come with designer price tags.
Greenwich Social Club, founded by Sophia Chiang and Michael Walsh, blends craftsmanship, community and fairness into every pair of glasses.
Created in the heart of Greenwich, the brand's mission is simple — deliver handcrafted, design-led eyewear that's accessible, ethical and built to last.
Each frame is made using deadstock materials and crafted by independent, family-run makers, combining vintage-inspired design with a modern, urban edge.
With prices starting from just £79, the debut collection focuses on wearable luxury — versatile styles that move effortlessly from day to night.
Customers can take advantage of a free home trial, a virtual try-on tool, and even video call styling sessions, ensuring a perfect fit every time.
Sophia, who grew up exploring the bustling markets of Guangzhou, said her experience in finance opened her eyes to the eyewear industry's mark-ups.
"I always felt frustrated by the options at high street opticians', often struggling to find something both stylish and affordable," she explained.
Together with Michael, she set out to build a brand that values transparency — where luxury design meets fair pricing and sustainability.
Every detail, from limited production runs to a frame recycling scheme offering 15% off your next pair, reflects the brand's mindful ethos.
Greenwich Social Club is proving that premium eyewear doesn't have to cost the earth — literally or financially.
Prices start from £79 at www.GreenwichSocialClub.com
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